Who I am

I lead data capture, reporting, and insight, as well as organic discovery strategies, by connecting business goals with real performance outcomes. I build systems that make data easy to understand and turn insight into action. My work focuses on measuring the right things, improving what actually works, and aligning teams so decisions feel clear, confident, and achievable.

I design analytics frameworks, tracking plans, and reporting structures that work across marketing, product, and development without overwhelming anyone involved. I help teams answer complex questions in simple terms and move forward with direction everyone understands. I work closely with developers, strategists, and executives to keep strategy connected and focused on lasting results.

To me, success means clearer decisions, stronger visibility in search, better alignment across teams, and measurable growth that brings new customers and long-term impact.

I’ve led teams through complex redesigns, built scalable analytics frameworks, and guided organizations through the evolving world of AI-driven search.

I design analytics frameworks, tracking plans, and reporting structures that work across marketing, product, and development without overwhelming anyone involved. I help teams answer complex questions in simple terms and move forward with direction everyone understands. I work closely with developers, strategists, and executives to keep strategy connected and focused on lasting results.

If we work together, you can expect a mix of strategy, precision, and creative problem-solving, backed by the belief that results aren’t just numbers — they’re the impact you feel in your business, your team, and your bottom line.