Who I am

I’m Arron Chapman — an SEO and web analytics director who believes that strategy should be both data-driven and human-focused.

For over 15 years, I’ve helped brands — from Fortune 500 giants to ambitious startups — grow through smarter search strategies, better measurement, and an unwavering focus on performance.

I translate business goals into engagement metrics, and then into measurable growth. Whether it’s architecting the technical SEO backbone for a large-scale site, designing data capture systems that reveal untapped opportunities, or aligning creative teams with performance goals, my aim is the same: make digital work harder and smarter for the business.

I’ve led teams through complex redesigns, built scalable analytics frameworks, and guided organizations through the evolving world of AI-driven search. I’m at my best when I’m connecting the dots between content, technology, and audience behavior — and turning that connection into growth.

But my work is only part of my story. I live in rural Michigan with my wife, our dog, and a flock of very opinionated chickens. Out here, nature is always calling, family is close, and I have the space to think big — whether that’s plotting the next SEO campaign, taking my motorcycle out for a long ride, or working on projects that bring creativity and technology together.

If we work together, you can expect a mix of strategy, precision, and creative problem-solving, backed by the belief that results aren’t just numbers — they’re the impact you feel in your business, your team, and your bottom line.