Consultant & Contract, SEO & Analytics
June 2025 – Current | Remote
Lead SEO and analytics strategy for diverse client portfolios, driving measurable growth in organic visibility, engagement, and conversion performance.
Oversee technical SEO, content optimization, and data-driven reporting to align marketing initiatives with business objectives and maximize ROI.
Associate Director, Data & Analytics (SEO Lead)
May 2022 – May 2025 | Remote
*Ad Age's B2B Agency of the Year -2025
*Ad Age Business Transformation Agency of the Year - 2024
*Campaign 2025 Digital Innovation Agency of the Year
Served as a senior leader on the Data Analytics and Reporting team, reporting directly to the Director and mentoring junior team members across SEO and analytics initiatives.
Oversaw the strategy, execution, and delivery of SEO and analytics programs for high-impact clients, aligning technical solutions with business goals and measurable outcomes.
Associate Director, Analytics (SEO Lead)
Oct 2021 – May 2022 | Remote
Developed scalable, dynamic measurement and reporting solutions tailored to client KPIs and digital performance goals.
Built customized SEO performance dashboards to track rankings, traffic, and KPIs across multiple industry verticals.
Manager, Organic Search
June 2020 – Oct 2021 | Remote
Delivered end-to-end SEO strategy, including on-page optimization, keyword architecture, and performance reporting tailored to client objectives.
Translated search insights into content strategies that improved visibility and engagement for e-commerce and service brands.
Manager, Analytics – Mindshare (GroupM)
Jan 2018 – June 2020 | New York, NY
*Big Bang Awards Media Agency of the Year and Digital Agency of the Year - 2019
Supported paid media and ecommerce analytics on the FAST (Future Adaptive Specialist Team).
Built scalable dashboards and reporting infrastructure to monitor, analyze, and optimize marketing performance for retail clients.
Senior Digital Analytics Manager
April 2017 – Nov 2017 | New York, NY
Directed analytics implementations across desktop, mobile web, and app properties for client-facing mobile sites.
Delivered SEO strategy for retail, travel, and utility clients, while managing Universal Analytics setup and optimization across cross-functional teams.
Technical Engineer, Analytics
Aug 2013 – April 2017 | New York, NY
Engineered custom tracking solutions for mobile sites and apps, supporting precise data collection and performance analysis.
Used data analysis and testing frameworks to identify insights and recommend performance optimizations.
Lead Analytics Analyst
Oct 2012 – Jun 2013 | New York, NY
Define project goals and success metrics using strategy, data analysis, and research insights.
Guide team and client decision-making through quantitative and qualitative data, tracking progress, and reporting outcomes.
Digital Web Producer
Feb 2010 – Oct 2012 | New York, NY
Managed end-to-end production of digital projects, from concept through launch, ensuring alignment with client goals and timelines.
Coordinated cross-functional teams in design, development, and strategy to deliver high-quality, on-brand web experiences.
Associate Digital Web Producer
Feb 2009 – Feb 2010 | New York, NY
Managed end-to-end production of digital projects, from concept through launch, ensuring alignment with client goals and timelines.
Coordinated cross-functional teams in design, development, and strategy to deliver high-quality, on-brand web experiences.
Associate Project Manager
Nov 2008 – Jan 2009 | New York, NY
Supported the planning, coordination, and execution of digital initiatives, ensuring projects stayed on schedule and within scope.
Facilitated communication between clients and internal teams to align deliverables with strategic objectives.
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