• Directed SEO and content strategy to align T. Rowe Price digital experience with customer intent, ensuring investors found the right guidance, education, and tools for their personal investing goals.

• Built data capture and measurement frameworks to track audience behavior and connect insights back to content personalization, enabling smarter and more tailored user experiences across the site.

• Results: Successfully launched a new engagement-triggered investing hub, resulting in a 75% year-over-year increase in organic traffic and improved content personalization.

Leading the SEO strategy for a digital brand redesign, advising on URL migration, optimized site architecture, and technical foundations to enhance discoverability and support a smooth transition without loss of organic visibility.

• Contributed to the winning new business pitch for Lucid Motors, leading SEO strategy to maximize organic discoverability for their new product launch.

• Executed a future-ready SEO plan optimized for both traditional rankings and inclusion in AI-generated search results.

• Results: Secured top 5 first-page rankings for key product launch terms and earned inclusion in AI-generated search results, driving visibility and organic discoverability from day one.

Directed SEO strategy and best practice implementation for a full brand refresh, including technical consultation and content guidance.

Advising on optimal taxonomy structures and page hierarchies to improve crawlability and user navigation across products and services. Supporting content strategy with topic recommendations aligned to search intent, audience needs, and organic growth opportunities.

• Led the successful spin-off of a new domain, preserving domain authority while improving search rankings and growing organic traffic.

• Executed comprehensive redirect strategy, technical SEO audit, and on-page optimizations to maintain search equity and accelerate post-migration performance.

• Results: Successfully spun off a new domain while preserving domain authority and improving rankings—now ranking #1 for “latest polls” and increasing organic traffic post-migration.

• Led SEO and analytics strategy for the redesign of Chase’s personal banking hub, aligning technical improvements and performance tracking with user and business objectives.

• Collaborated with UX, dev, and content teams to implement technical SEO improvements, optimize architecture, and build a scalable measurement framework in GA4.

• Results: Achieved a 275% increase in organic traffic over two years following the redesign of the personal banking hub, driven by technical SEO enhancements, strategic content alignment, and improved site architecture.

Led the SEO strategy for Private Wealth Management, improving awareness and discoverability by integrating a seamless, redesigned experience into the brand’s existing digital offerings.

Led SEO strategy and served as analytics lead across Citadel and Citadel Securities’ digital properties. Designed and implemented custom reporting frameworks to measure search visibility, user engagement, and conversion performance. Created executive-ready dashboards and automated reports to provide clear, actionable insights across teams. Collaborated directly with leadership, developers, and content teams to ensure data accuracy, optimize site performance, and align SEO initiatives with business priorities.

• Item Designed and delivered custom dynamic analytics dashboards with weekly, monthly, and quarterly reporting to monitor performance and surface insights.

• Led SEO insights and optimization efforts aimed at year-over-year organic traffic growth.

• Results: Directed technical SEO improvements and optimized high-priority client categories to improve organic rankings. Served as the team’s go-to expert for client consulting and strategic guidance.description

• Designed and maintained custom dynamic dashboards with weekly, monthly, and quarterly reporting to track SEO and marketing performance.

• Led ongoing SEO optimization efforts focused on year-over-year organic traffic growth through actionable insights and performance analysis.

• Results: 75% increase in organic traffic over 2 years. Raising rank through the optimization of non-branded terms.

• Managed weekly performance reporting for the client, leading a 10-person team and translating data into actionable recommendations.

• Led paid media optimization efforts, using data insights to improve campaign efficiency and drive sustained year-over-year growth.

• Results: Delivered record ROAS during Black Friday by implementing custom Looker Studio dashboards that enabled real-time decision-making and cut manual reporting time by 20%.escription

Custom tracking for Xoom using measurement protocol, and Dashboards. Designed to track specific users in a specific money sending flow. Cookies, parameters, Defining business logic.

Custom analytics strategy and execution of native/web hybrid app tracking. Analytics dashboards and reporting.

Directed the SEO strategy for one of the largest site migrations in the company’s history, ensuring search equity was preserved across millions of indexed pages. Partnered with development, content, and marketing teams to execute comprehensive redirect mapping, technical audits, and pre/post-launch monitoring. The migration launched successfully with minimal traffic loss, maintaining organic visibility and protecting years of search authority.

Analytics implementation strategy, Data dashboards, and reporting, Content grouping, behavior flow analysis. Conversion rate optimization.Item description

Custom tracking and analysis. User behavior flow consulting and insight.

Pepsico - Dream Machine Facebook page producer.

Mountain Dew Throwback® Creates an Interactive, Digital Representation of Willy’s Home for Fans to Explore. Every single day, DEW is giving away hundreds of fan-friendly DEW themed items from a Mountain Dew MacBook to a Mountain Bike and Everything In-between

DEW Gaming Exchange - iPhone/Android app producer

Strategy, management, and implementation of Google Analytics. Multiple profiles, goals, and filters.

Project managing and assisting the production of the many web properties of Golden Living. Involved in the entire process of discovery, strategy, production, development, reporting and optimizing.

A member fo the team tasked with redesigning ipacademy.org. Was heavily involved in the Information Architecture, Quality Assurance, and Content Management System development.

Non profit dynamic dashboard.

Keep Fusible Links UK at the #1 position for the high-value keyword “fusible links”, securing consistent visibility, traffic, and brand dominance in its market.